Eye- [am] Tracking Your Lies

Researchers at the University of Utah have been working on a way to determine if someone is lying based on their eye movements and pupil dilation. Now, for anyone who watches Lie To Me, they won’t be surprised by this, since Lightman could read a guy who was paralyzed completely (not sure how he couldn’t blink, but this is TV). He used his pupil size to determine if he was telling the truth, yes or no. Although, we can’t believe everything we see on TV it seems like these folks have a real-life solution in the works.

In terms of the implication for usability testing, I wonder if people would be less likely to agree to being “eye-tracked” if they’re aware that the technology can be used to determine if they’re lying. Then again, for usability practitioners, we could use this to determine if users are telling the truth when they say the site is easy to use.

via @therealmasoud via @customerexplabs

Quotes of the [next three] Day[s] – March 23, 2010

In honor of the eye-tracking research I’ll be conducting over the next two days, here’s the quote.

“My eyes are an ocean in which my dreams are reflected.”

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Eye Tracking

We are conducting an eye tracking study here at Staples next week. We had our training on how to use the Tobii Studio for data collection and analysis. It all seems very cool! While doing some YouTube searching, I came across this video of dsmith3689 adapting the Tobii eye-tracking machines to operate a FPS game.

Eye Tracking Use in Advertising

One thing I’m passionate about is technology. Another is drawing attention domestic violence and working to end it. This advertisement for Amnesty International does both.